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Thomas J. Payne Market Development

If you want to discover new lands , you must leave sight of the shore...TJP is an American company working around the world.  Our philosophy is that you must first do good business in your home country before you are of use overseas, and we have paid our dues on the home front (See TJP SF).

For the past 15 years, we have taken our discipline abroad working successfully for US and foreign clients on marketing research and development activities. 

Research and Recon. We go into a market and rapidly receive a true read on conditions and possibilities for your product.   You do not need an econometric model of the macro-economic situation of a country.   You need to know: What's happening, will my product sell, for how much and to who.   We have worked now in more than 50 countries, and know the players in the food industry and trade.  We work with in country experts who know what is going on and help you get right down to business. Oh yes -- if you do want an econometric model we can do those too!

  • Country reports, statistics, trade channels
  • Feasibility studies
  • Introductory contacts and visits to foreign markets
  • Local representation assistance

Market Development.  Our clients here in he USA have relied upon us to help them break into new markets.  We hit the beach, set up product introductions, work with locals to get the product into the food industry and the marketplace.  We work with media to do market promotional activities to help introduce a product to the people and help make the initial sales.

  • Publicity in Foreign Language Trade Publications. Spread the word on your product in country.
  • Publications. Document products in the language of the country you are targeting.  We do technical translations, checked in country by professionals with business sense. We also do newsletters and direct mailings to specific target audiences.
  • International Web Sites. Develop and publish web sites to help companies develop a presence in country.  We were one of the first to develop Japanese Kanji Web sites for our clients!
  • Trade Shows.  We arrange and staff trade show exhibits in the food industry.
  • Arrange Meetings and Seminars.  We set up professional meetings, appointments with companies and host technical seminars at Universities and trade shoals where you can get your message across and develop a local presence.
  • Business Introductions and Assistance.  We know the movers in the food industry in more than 50 countries and can give your firm a head start, with key introduction and assistance in getting started in the market.

Business Consulting.  We work for foreign firms and industries to find their way into the US and foreign markets.  As experts in he USA, food industry, we are adapt at explaining the realities of market entry, introductions and alternative marketing channels.

  • Feasibility studies
  • Product or ingredient sourcing in the USA and Abroad
  • Product technical troubleshooting and assistance.

TJP Action Mode

  • We are small and flexible
  • We are no-nonsense and in the streets!
  • We get to work fast with little fanfare!

Reference Accounts

Reference 1
Indonesian Trade Promotion Center. 35 market feasibility studies
Reference 2
World Bank, we serve as food industry advisors to several African Countries. 
Reference 3
North American Blueberry Council, Japan.  We are currently introducing Cultivated Blueberries to the Japanese food industry.


Send mail to tpayne@tjpmd.com with questions or comments about this web site.
Copyright 1998 Thomas J. Payne Market Development 
Last modified: May 03, 2003